Context
The design and build approach prioritised reduction, clarity and structural consistency. Every interface decision was evaluated against the question of whether it supported the work or distracted from it. The resulting site uses a simple visual language, neutral typography and a limited colour palette, creating a quiet framework in which the artwork and accompanying texts are given space to breathe.
A key challenge was accommodating extensive bilingual contextual writing without resorting to overlays or pop-up interfaces, which the artist explicitly wished to avoid. This was resolved through a vertically scrolling page structure in which imagery sits on one side of the layout and text on the other. French and English translations are distinguished through subtle variations in dark grey tones, allowing both languages to coexist clearly without visual competition.
The site was built using a content management system to support a large and evolving catalogue of work. While the overall structure remains consistent, the system allows for significant variation in content types, including still images, video, text-heavy projects and projects with minimal contextual material.
Arno Bouchard works with film, sculpture, performance and photography. His work is symbolic, and described as 'metaphysical'. Fundamentally, he is concerned with inner truths combatting external challenges.
Design Response
The three icons used represent core values of Arno's work; the Minvera icon — the Roman goddess of wisdom, justice and victory. She was also the sponsor of arts, and a patron of defensive war; the artist's own scarred fingerprint representing his flawed individuality; and the double–cross icon symbolises an act of winning, or rather, trying to win a fight after agreeing to lose.
Arno Bouchard
Identity card collection design.
Album cover photograph by Yusaku Aoki.
Campaign videography by Rinko Tsukamoto.
Minerva X Phone— front panel
Limited Edition — back panel
Limited Edition — printed insert
