
Context
The design and build approach prioritised reduction, clarity and structural consistency. Every interface decision was evaluated against the question of whether it supported the work or distracted from it. The resulting site uses a simple visual language, neutral typography and a limited colour palette, creating a quiet framework in which the artwork and accompanying texts are given space to breathe.
A key challenge was accommodating extensive bilingual contextual writing without resorting to overlays or pop-up interfaces, which the artist explicitly wished to avoid. This was resolved through a vertically scrolling page structure in which imagery sits on one side of the layout and text on the other. French and English translations are distinguished through subtle variations in dark grey tones, allowing both languages to coexist clearly without visual competition.
The site was built using a content management system to support a large and evolving catalogue of work. While the overall structure remains consistent, the system allows for significant variation in content types, including still images, video, text-heavy projects and projects with minimal contextual material.
Rikuto Fujimoto is a Japanese pianist and composer. 'Distant Landscapes', his debut album, is based around the concept of ‘inherited memory’ — how our family, ancestors and natural surroundings shape personal identity. During a visit to his grandparents’ birthplace he was surprised to find he was filled with nostalgia for somewhere that he’d never been before. He began to wonder about mental landscapes that we may have somehow inherited — memories that lie dormant deep in the mind until triggered by something completely intangible. During the recording the compositions themselves were played from recall, since Rikuto purposely did not write any scores.
Design Overview
Whilst memory and identity are inextricably linked to, and shaped by, ‘event’, there are many other intangible elements. Memory and identity are fluid, and cannot be boxed by just time and date. We decided that using black and white film and photography would go some way to removing a dateline and thus adhering to something more ‘timeless’ and ‘eventless’. The aesthetics of colour can often demarcate time, date and era by it’s technological qualities — exactly like when we look at the archival home video footage of Rikuto, we know that was most likely shot in the 90s. We decided to juxtapose archival home video footage of Rikuto as a child learning to play piano, and at play with his family—tangible memories which undoubtedly has shaped Rikuto’s sense of identity—with imagery of Rikuto, self-styled in a mix of contemporary and traditional Japanese attire, in contemplative moments surrounded by his natural and ancestral environment. Adding to a sense of tactility, and furthermore alluding to the idea of memory being somewhat imperfect and unreliable, we decided to use a pen-plotter machine to scribe the typography and Rikuto’s handwritten sleeve notes on the limited edition version of the LP—the pen plotter machine being something, like memory recall, that reproduces the same thing over and over but changes slightly different each time. The limited edition version features an analogue film photograph glued to the hand-cut and assembled housing and the vinyl is lathe-cut by hand.
Rikuto Fujimoto — Distant Landscapes
130701 / FatCat Records
Campaign curation & art-direction.
Limited Edition artwork and handmade package design and production.
Standard Album artwork design.
Campaign visualiser editing.
Album cover photograph by Yusaku Aoki.
Campaign videography by Rinko Tsukamoto.
Album cover photograph by Yusaku Aoki.
Campaign videography by Rinko Tsukamoto.
Rikuto Fujimoto — Distant Landscapes
130701 / FatCat Records
Campaign curation & art-direction.
Limited Edition artwork and handmade package design and production.
Standard Album artwork design.
Campaign visualiser editing.
Context
Rikuto Fujimoto is a Japanese pianist and composer. 'Distant Landscapes', his debut album, is based around the concept of ‘inherited memory’ — how our family, ancestors and natural surroundings shape personal identity. During a visit to his grandparents’ birthplace he was surprised to find he was filled with nostalgia for somewhere that he’d never been before. He began to wonder about mental landscapes that we may have somehow inherited — memories that lie dormant deep in the mind until triggered by something completely intangible. During the recording the compositions themselves were played from recall, since Rikuto purposely did not write any scores.
Output
Whilst memory and identity are inextricably linked to, and shaped by, ‘event’, there are many other intangible elements. Memory and identity are fluid, and cannot be boxed by just time and date. We decided that using black and white film and photography would go some way to removing a dateline and thus adhering to something more ‘timeless’ and ‘eventless’. The aesthetics of colour can often demarcate time, date and era by it’s technological qualities — exactly like when we look at the archival home video footage of Rikuto, we know that was most likely shot in the 90s. We decided to juxtapose archival home video footage of Rikuto as a child learning to play piano, and at play with his family—tangible memories which undoubtedly has shaped Rikuto’s sense of identity—with imagery of Rikuto, self-styled in a mix of contemporary and traditional Japanese attire, in contemplative moments surrounded by his natural and ancestral environment. Adding to a sense of tactility, and furthermore alluding to the idea of memory being somewhat imperfect and unreliable, we decided to use a pen-plotter machine to scribe the typography and Rikuto’s handwritten sleeve notes on the limited edition version of the LP—the pen plotter machine being something, like memory recall, that reproduces the same thing over and over but changes slightly different each time. The limited edition version features an analogue film photograph glued to the hand-cut and assembled housing and the vinyl is lathe-cut by hand.
Album cover photograph by Yusaku Aoki.
Campaign videography by Rinko Tsukamoto.

'Northern Meadow' visual — by Rinko Tsukamoto

Limited Edition — Front Cover

Limited Edition — Insert

Limited Edition

Limited Edition — Back Cover

Limited Edition — Insert

Limited Edition









'Intersection I' visual — by Rinko Tsukamoto




























