Context

‘Moving Images’ is a meditation on the subtle forces that shape the human spirit. Exploring the deep connections between sound and imagery—where boundaries blur between classical music and cinematic storytelling—filmmakers were invited to create short films in response to each composition, creating a dialogue between sound and vision to explore how music and film interrelate to provoke our internal narratives through what we see, what we hear, and prompting us to consider how, and why, our own internal imagery is shaped by the music.

Design Overview

The website for Emil Friis was designed as a focused platform for presenting both his solo work and his wider compositional output across film and television. The primary aim was to create a space that could support a concept-led album release while remaining flexible enough to accommodate an evolving body of work over time. Balancing clarity, narrative flow and long-term maintainability, the site was structured to foreground Moving Images as a central project, while providing clear routes into Friis’ broader catalogue. A client-accessible content management system underpins key sections of the site, allowing new work, media and supporting content to be added incrementally without disrupting the overall structure or visual coherence.

The design and build approach prioritised reduction, clarity and structural consistency. Every interface decision was evaluated against the question of whether it supported the work or distracted from it. The resulting site uses a simple visual language, neutral typography and a limited colour palette, creating a quiet framework in which the artwork and accompanying texts are given space to breathe.

A key challenge was accommodating extensive bilingual contextual writing without resorting to overlays or pop-up interfaces, which the artist explicitly wished to avoid. This was resolved through a vertically scrolling page structure in which imagery sits on one side of the layout and text on the other. French and English translations are distinguished through subtle variations in dark grey tones, allowing both languages to coexist clearly without visual competition.

The site was built using a content management system to support a large and evolving catalogue of work. While the overall structure remains consistent, the system allows for significant variation in content types, including still images, video, text-heavy projects and projects with minimal contextual material.